Case Study · Manufacturing

20+ hours of weekly reporting work.
Four departments waiting on the same view.
We changed that.

A major motorcycle helmet manufacturer in Colombia relied on a daily reporting process to coordinate sales, marketing, warehouse, and production decisions. Keen Analytix consolidated ERP, production, warehouse, and ordering projection data into a secure self-service reporting capability that reduced manual reporting effort and gave teams a shared operational view.

Who This Matters For

For manufacturers coordinating sales, production, inventory, and demand through disconnected information.

This case study is relevant for manufacturers, distributors, and sales-driven operations where several departments depend on the same production, inventory, demand, and sales information. It shows how manual reporting, disconnected files, and delayed distribution can be turned into shared operational visibility across departments.

The Challenge

A daily report had become the bridge between four departments.

Manual reconciliation every day

Two people spent several hours each day reconciling sales numbers, production information, warehouse stock, and ordering projections before the report could be shared.

Delayed visibility for sales teams

Sales teams across Colombia depended on emailed reports to understand current stock, production expectations, and future product availability before placing customer orders.

Limited planning confidence

Marketing could not confidently plan product introductions without knowing whether production was on track, while production and warehouse teams lacked a clear view of sales expectations and demand.

What Keen Built

A shared reporting capability built around how the operation needed to coordinate.

Keen Analytix consolidated manufacturing, sales, warehouse, production, and ordering projection information into one secure reporting layer. The solution combined data from ERP systems, Excel-based production files, Excel-based ordering projections, and warehouse-related information, then made it available through browser, mobile, and tablet access.

01

Centralized Data

ERP data, production files, warehouse information, and order projections were brought into one trusted reporting model.

02

Role-Based Access

District managers, sales managers, sales teams, and operational stakeholders received access based on their role and responsibility.

03

Self-Service Visibility

The need to email static reports was removed. Teams could access the same report directly through browser, mobile, or tablet.

Impact

From report distribution to shared operational visibility.

The result was a stronger operating capability across sales, marketing, warehouse, and production. The daily manual reporting process was effectively removed, and teams could work from a shared view refreshed approximately every two hours instead of waiting for manually prepared files.

20+
Weekly Reporting Hours Reduced
2hr
Approximate Refresh Interval
4
Departments Aligned
Any
Browser, Mobile, And Tablet Access
Why It Worked

The issue was not just reporting. It was cross-functional coordination.

A report alone would not have solved the real problem. Sales needed availability. Marketing needed production context. Production needed sales expectations. Warehouse needed demand visibility. Keen Analytix built the missing operational layer between ERP data, spreadsheet-based planning, warehouse information, and the departments that depended on that information every day.

Still coordinating decisions through manual reports and workarounds?

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